SEATTLE — Montlake Futures is chasing more than just money.
Which, in itself, is noteworthy — considering the for-profit corporation was founded by Univerity of Washington donors and supporters in November explicitly to develop name, image and likeness deals for Husky athletes. That could encompass autograph sales, personal merchandising, endorsement deals, sponsored social media posts or ads, YouTube/Twitch streaming channels, training lessons/camps, speaking engagements and more.
But the greater goal, according to Montlake Futures executive director and general manager Emmy Armintrout, is to provide opportunities that extend beyond a lucrative bottom line.
