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Axios

Business

For media publishers, Twitter still dominates on social

Twitter Inc. TikTok Facebook Axios Instagram LinkedIn CNN

Data: Axios; Chart: Tory Lysik/Axios, NOTE: Analysis includes social followings of 82 publishers, including most major U.S. news networks, magazines, newspapers, and digital-first news companies

Twitter is still the place where media publishers collectively have the largest audiences, followed by Facebook and Instagram, according to an Axios analysis of 82 major news, entertainment and sports publishers.

Why it matters: While some publishers are finding quick success on TikTok, the platform yields fewer overall followers for publishers than other social platforms.

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