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Marie Claire
Marie Claire
Lifestyle
Kaitlin Clapinski

For Kim Kardashian, Diamonds Really Are A Girl's Best Friend

Kim Kardashian's SKIMS Swarovski.

Everyone remembers their first piece from SKIMS (Kim Kardashian’s lounge- and shapewear brand). Or at least the first time Kim’s marketing magic entranced them. Perhaps you were in awe recently when she announced the brand’s partnership with the NBA and WNBA, or maybe it was the week before with her SNL-esque faux nipple bra commercial (yes, really). Before that was the Ice Spice and SKIMS campaign—trust us, the list could go on. Kardashian never shy away from a media moment, and her brand's newest launch is no exception. Worlds collide in SKIM's newest collaboration with Swarovski, which features a sparkly take on the brand's classic loungewear and intimates. In particular, the launch featured a dress that is almost identical to Kim’s 2022 Marilyn Monroe Met Gala moment but is now unfortunately sold out (more on this below!)

The glamorous collection included a range of Swarovski body jewelry, encrusted intimates, and ready-to-wear. Where some pieces stuck to SKIMS' everyday formula, like affordable cotton tanks bedazzled with crystals or bralettes lined with gems, others proved more extravagant. The Jelly Sheer Cami Dress in the lightest tone Sienna looks almost uncanny to Marilyn’s “Happy Birthday Mr. President” dress that Kim controversially wore to the 2022 Met Gala.

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