The new movie "Flamin' Hot," which premiered over the weekend in Austin, Texas, tells the story of Richard Montañez, who rose from janitor to executive at Frito-Lay and has long claimed to have invented the wildly popular Flamin' Hot Cheetos flavor of spicy snacks.
The film is the fiction directing debut from Eva Longoria and will begin streaming June 9 on Hulu.
Starring Jesse Garcia as Montañez, the film follows its protagonist from his early days as a petty criminal to his low-level job at a California Frito-Lay plant, where he eventually places a fateful phone call to the CEO of parent company PepsiCo Roger Enrico (Tony Shalhoub). Also starring Annie Gonzalez as Montañez's wife, Judy, with Dennis Haysbert and Matt Walsh as fellow factory workers, the film is an energetic and lively modern fable of perseverance, self-belief and overcoming the odds.
