“For about three days, just listening to this thing, I was looking at Kevin and the other two guys saying ’What have we created? This is brilliant’“: The difficult bossa nova birth and enduring brilliance of 10CC’s I’m Not In Love

English rock band 10cc, 1974. Left to right: Lol Creme, Eric Stewart, Kevin Godley and Graham Gouldman.

Graham Gouldman has been talking about the enduring appeal of 10cc’s I’m Not In Love.

In an interview with NME, the 79-year-old songwriter said of the track: “It’s hard to say what the secret of I’m Not in Love’s enduring success is. There are certain songs that I’ve written, or co-written, that are imbued with extra magic that on the surface doesn’t appear to be there.”