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Fortune
Fortune
Eamon Barrett

For a robot, earning trust could be a matter of good design

(Credit: David Swanson—Bloomberg/Getty Images)
A Postmates Serve autonomous delivery robot during a product demonstration in West Hollywood, California, U.S., on Wednesday, Dec. 23, 2020. West Hollywood market Pink Dot has launched robot delivery service using Postmates Inc.'s Serve robots. Photographer: David Swanson/Bloomberg via Getty Images

If you live in San Francisco or Los Angeles, there’s a chance you will have seen a small, trundling robot roving around the streets, autonomously delivering food from purveyors to paying customers. If you have seen it, you might even think the clunky four-wheeled foodbox is a little cute. If you do, that’s by design.

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