Come, take a trip back in time with me. The year is 2005 and Microsoft is preparing to unleash the Xbox 360 upon an unsuspecting world, a home console designed to upend the market dominance Sony had perpetuated across two generations with its PlayStation and PS2 systems.
If you listen to Peter Moore tell it, who once held the title of 'corporate vice-president' of Microsoft's Interactive Entertainment Business division, there was some degree of consternation in the air as the Xbox 360 was gearing up for release. So much so that Microsoft brought in a consultancy firm to help Microsoft better understand how the Xbox 360 would weigh up against the PS3. "It's called wargaming," says Moore, in an expansive interview with The Game Business, reflecting on his career.
