“For 40 years, guitar manufacturers have been trying to get me to flaunt their product”: Lars Ulrich turns his hand to guitar demos for the first time – while Kirk Hammett shreds on a Strat

Metallica demo the Juanes signature Strat

There was no question that when Fender launched a Stratocaster spec’d up by and bearing the name of Colombian guitar superstar Juanes that it was going to sell. This HSS Strat even has an onboard mid-boost preamp. Sheesh! 

But it doesn’t hurt to have some organic marketing pushing the thing, a little help from your friends, and Juanes could count on Metallica’s Kirk Hammett, Rob Trujillo and Lars Ulrich, who have put together a demo video for his new signature guitar.