
Matt Palmer is reflecting on Sheer Mag’s early days of 2015-2019 when the Philadelphia power-pop band’s interpretation of peacocking seventies rock earned them a swift injection of buzz and exposure. But even then they had their eyes on the long game, and were wary of the attention being heaped upon them.
“We wanted to make sure that we didn’t ride the hype rollercoaster and burn out too quickly,” Palmer reasons. “We wanted to make sure it was something sustainable that we could keep doing for years and years.”