Get all your news in one place.
100's of premium titles.
One app.
Start reading
Louder
Louder
Entertainment
Dannii Leivers

For 10 years Sheer Mag were hounded by record labels but refused to sign: Now they're ready for the attention

.

Matt Palmer is reflecting on Sheer Mag’s early days of 2015-2019 when the Philadelphia power-pop band’s interpretation of peacocking seventies rock earned them a swift injection of buzz and exposure. But even then they had their eyes on the long game, and were wary of the attention being heaped upon them. 

“We wanted to make sure that we didn’t ride the hype rollercoaster and burn out too quickly,” Palmer reasons. “We wanted to make sure it was something sustainable that we could keep doing for years and years.” 

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.