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Al Jazeera
Al Jazeera
Sport

Football World Cup eliminations dash small business hopes

Nigeria Colombia Mohamed Salah Lagos Qatar
The World Cup, which kicks off in November, is big business, generating billions of dollars in consumer spending in tourism, food and drink, merchandise and more [File: Afolabi Sotunde/Reuters]

Colombian food vendor William Abella had been counting on the Qatar World Cup 2022 as an opportunity to offset his losses from long COVID-19 lockdowns.

When the national team plays, his small corner shop and snack bar in central Bogota usually turns into a sea of yellow. Football fans wearing the team’s official shirt gather to drink and chat, lifting beer sales by up to 80 percent.

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