If you’ve been noticing an awful lot of football shirts on the streets of London lately, you’d be right to be a bit confused. The Premier League isn’t on, neither is the Champions League, and the women’s world cup doesn’t kick off until July 20.
So why is London clad in club colours like it’s the heat of the season? Enter: ‘blokecore’, a trend steeped in 90s and 00s nostalgia and one that is fast gaining popularity with the cool kids of the capital and young TikTokers modelling football-inspired fits and dad-esque long denim shorts (read: jorts), hanging out in working men’s caffs drinking pints and more pints (because a glass of Guinness has become the new flute of champagne).
