“I’m not a hipster!” Louis Bever says, while describing the art that inspires his Nineties and 2000s football shirt portrait series. And he’s right in so far as he’s not following fashion intentionally — his 16-year-old cousin was the one to inform him that his 80-strong collection of footy jerseys was in fact “trendy”.
Between the ongoing obsession with all things Y2K, the fact that football fashion is having a moment, and the legion of obsessive sports fans — there are many potential audiences for his work right now. But it’s down to Bever’s ability to stir emotion that has turned the nearly 50K Instagram followers he acquired at pace into a captive audience.
