HOW TO WIN FAME AND INFLUENCE PEOPLE
While Jake Paul’s big fight against Tinpot Mike Tyson on Friday is almost certain to be the most talked about sporting event featuring a Social Media Disgrace influencer to be staged this week, it won’t have been the first one. The sweet science has long since lost whatever credibility it had as a sport, with promoters finding new ways to debase it in their chase to the bottom line. Football has always purported to be above such publicity-grabbing stunts. Even if those who run and play it are as rapacious in their pursuit of cash as any of the smooth-talking hucksters behind the decision to put a long-past-his-best Tyson against some internet wonk 31 years his junior. A supposed meritocracy on the pitch at least, places on elite professional sports teams are supposed to be earned through blood, , sweat and tears, even if the inexplicable, ongoing presence of [insert your favourite team’s worst performing player here] in the lineup suggests otherwise.
