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Evening Standard
Evening Standard
Business
Simon Hunt

FOMO fuels scotch sales boom at Artisanal Spirits

The firm tends to produce only 250 bottles of each of its Whiskies

(Picture: Mike Wilkinson)

The “FOMO factor” is boosting sales at Scottish Malt Whisky Society owner Artisanal Spirits as customers race to get their hands on the latest limited edition Scotch.

Revenue at the firm, which has a whisky club outpost in Farringdon, swelled 25% to £9.9 million in the first half of 2022, while membership of the society grew 24%. The company posted a pre-tax loss of £1.1 million and vowed to deliver on its ambition to double revenue by 2024.

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