
Two weeks after confirming its departure from the WorldTour, iconic cycling brand Rapha has announced a new partnership with USA Cycling, marking a strategic shift toward national programs, Olympic ambitions and growth in the U.S. market.
The four-year agreement will see Rapha outfit Team USA’s Olympic, Paralympic and National Team athletes from 2026 through 2029. The collaboration aims to help usher in a self-proclaimed “golden age” for American cycling, combining elite performance goals with a drive to broaden participation.