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Cycling Weekly
Cycling Weekly
Sport
Anne-Marije Rook

Following WorldTour exit, Rapha to sponsor Team USA with an eye on 10 Olympic medals in L.A.

Team USA's team pursuit squad.

Two weeks after confirming its departure from the WorldTour, iconic cycling brand Rapha has announced a new partnership with USA Cycling, marking a strategic shift toward national programs, Olympic ambitions and growth in the U.S. market.

The four-year agreement will see Rapha outfit Team USA’s Olympic, Paralympic and National Team athletes from 2026 through 2029. The collaboration aims to help usher in a self-proclaimed “golden age” for American cycling, combining elite performance goals with a drive to broaden participation.

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