I hadn’t heard the term follicle fitness until very recently. I was at a haircare brand presentation when it was dropped into conversation so casually, as if it were everyday beauty lingo. I had no clue what it meant, but no one else seemed to bat an eyelid. I assumed it was another gimmick: a workout for the scalp, perhaps. And while my follicles could probably benefit from a high-intensity workout, I wasn’t in the market for yet another step in an already jam-packed routine.
As it turns out, I’d got it wrong.
