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The Conversation
The Conversation
Kaitlin Woolley, Associate Professor of Marketing, Cornell University

Focus on right now, not the distant future, to stay motivated and on track to your long-term health goals

The fresh flavors taste good now – a here-and-now reward that's more motivating than potentially avoiding health problems in the future. kajakiki/E+ via Getty Images

It’s a familiar start-of-the-year scene. You’ve committed to a healthier lifestyle and are determined that this time is going to be different. Your refrigerator is stocked with fruits and veggies, you’ve tossed out processed foods, and your workout routine is written in pen in your daily planner.

Yet, as you head out one morning, the tantalizing aroma of fresh doughnuts wafts through the air. How can you resist the call of this sugary treat and stick with your healthy choices?

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