Leading FMCG companies are preparing for another round of calibrated price increases in the September quarter as higher commodity costs and geopolitical uncertainties put pressure on margins, even as they remain optimistic about consumer demand.
The sector, which raised prices by an average 2-5% in the June quarter, is now turning to a mix of selective price increases and shrinkflation — reducing the quantity in packs without proportionately lowering the price — to offset higher input costs.
