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The Conversation
The Conversation
Hannah Little, Lecturer in Communication and Media, University of Liverpool

Fly Me to the Moon: what science communicators could learn from marketing professionals

The new romantic comedy Fly me to the Moon tells the story of how, in the run up to the Apollo 11 mission, Nasa hired a high-flying marketing specialist to bolster public support.

The history books tell us this isn’t quite what happened, but I believe modern science communicators could still learn from this irreverent revision of Nasa’s history.

In the opening scenes of Fly Me To The Moon, Kelly Jones (Scarlett Johansson), is recruited by shady government officials to sell one of the biggest thing one can sell: the Moon. The premise may seem far-fetched.

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