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Philip Holden, Senior Lecturer in Critical and Social Marketing and Communications, University of Westminster

Fly Me to the Moon: romcom about ‘selling the Moon landing’ reviewed by a marketing expert

Fly Me to the Moon is a light and entertaining romantic comedy. It’s also a slick and impressive film that reminds you (as did last year’s seven-time Oscar winner Oppenheimer) of the astonishing achievements of the US scientific and military industry throughout the 20th century.

Arguably another, no less significant, contribution of America to the world is the discipline of marketing. And there’s a reasonable argument that this film itself is something of a promotional vehicle for Nasa at a time when such publicly funded projects are viewed with scepticism.

The marketing industry grew rapidly alongside the Apollo programme. And the growth of the market society paralleled the scientific and technological boom that gave rise to the most ambitious project of all; to put man on the Moon.

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