GAINESVILLE, Fla. — The University of Florida will change strategy and leadership surrounding name, image and likeness legislation that has created confusion, conflicting approaches, oversight challenges and a high-profile public relations flop involving former quarterback commit Jaden Rashada.
Many athletes at the state’s flagship university have profited from NIL since the law’s July 1, 2021, enactment. But Florida Victorious aims to streamline the process for all involved parties, prevent potential violations of NCAA rules or state laws and eliminate competing agendas.
“We’re going to do it with integrity,” CEO Nate Barbera told the Orlando Sentinel. “We’re going to do it the right way. It’s really important for us to build an organization that all Gator Nation can be proud to support.
