
In response to the challenges posed by overtourism, the city of Florence has introduced a 10-point plan aimed at addressing the issue. The plan, approved by Mayor Sara Funaro’s Cabinet, includes measures such as banning key boxes on buildings in the historic center and prohibiting the use of loudspeakers by tour guides in that area.
The use of keyboxes, which have become a symbol of local discontent with the influx of tourists, has sparked protests in Florence. Residents have expressed frustration over the transformation of the city center into a hub for short-term vacation rentals, displacing local residents and traditional businesses.