Quick commerce platforms may have intensified the competition in India’s largest cities, but they do not yet match Flipkart’s reach across smaller markets, said its chief technology and product officer, Balaji Thiagarajan, as the company repositions Shopsy for a renewed push in the value-commerce market.
“We have reached every nook and cranny of India today, mapping our services to every single pin code. Quick commerce players haven’t reached that scale,” Thiagarajan told ET.
