Flipkart and the Indian Institute of Millets Research (IIMR) on Friday signed an MoU seeking to enable market access on the e-commerce platform for farmer producer organisations and self-help groups.
As part of the partnership, Flipkart said that it aims to empower local farming communities and SHGs by providing a pan-India market access to more than 400 million customers. Further, it will engage with these communities through virtual and on-ground training and capacity-building initiatives focused on the quality, pricing and licences needed to be a part of the FPO ecosystem.
ICAR-IIMR will extend support with infrastructure and necessary approvals to take the partnership forward, Flipkart said in a release.
