
Champagne. Extra leg room. Priority boarding. These are all nice-to-haves for a first-class flight experience. But at Bark Air, calming pheromones, music, and calming jackets are just a few amenities for the VIP guests on the flight—very important pups, that is.
Bark, which is beloved for its monthly treat-and-toy subscription boxes for dogs, on Thursday offered its first cross-country flight from New York City to Los Angeles on its newly launched charter airline. The company is differentiating itself from commercial airlines where small dogs or service animals join their human companions, instead making the flight experience dog-first.