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Creative Bloq
Creative Bloq
Technology
Laura Redman

Flat white or flatlining? Costa needs a double shot of innovation

Costa coffee sign in the window.

Once the UK’s most familiar coffee chain, found on every high street, Costa is now anticipating being sold by owner Coca-Cola for £2bn less than the soft drinks behemoth paid for it in 2019. A striking headline, but perhaps not a surprising one.

In a world where cafe culture moves as fast as your For You Page, it’s incredibly easy to fall behind. Matcha is having its moment and pumpkin spiced latte season is once again in full swing.

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