Flannels in Liverpool is set to open a regional rental pop-up starting next week.
The luxury retailer will launch the pop-up on Thursday May 25, which will run for six months. It promises to bring 'Flannels Rental' to life for the first time outside London, with an edit exclusively designed for 'Liverpool’s appetite for occasionwear'.
From club-night fits to race-day outfits, brands included in the edit will range from Miscreants to Mugler, Laquan Smith, Self-Portrait and many more. The rental service will sit alongside the huge beauty hall, Barry’s Bootcamp and its already impressive array of fashionable clothing.
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This comes after the success of VIP stylist Leah Abbott’s rental edit, which was based at London’s Flannels on Oxford Street. It will allow fashion lovers to browse and try on clothes in the store, which they can choose to rent for either four or eight days.
Once done, shoppers will simply return the clothing directly. The edit features 42 styles from 15 brands including The Vampire’s Wife, 16Arlington, Rotate and Bec and Bridge.
Beckie Stanion, chief marketing officer at Flannels said: “The opening of the Flannels Rental pop-up in Liverpool marks a significant moment for the business - demonstrating Flannels’ dedication to the growing rental market and circular economy within the New Luxury space, as well as our commitment to business in the North of England. We’re hugely excited to be the first luxury retailer to open a physical fashion rental space outside of London, allowing our customers to shop luxury in the new and innovative way that rental provides.”
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