Frasers has announced it plans to open another six Flannels stores next year, at a time when some of the UK’s more traditional department stores are closing shops.
While it might seem like a move against the run of play, it is betting on its established customer base – well-paid young people, typically living at home, who have that rare commodity in a cost of living crisis: spending money. It is precisely this demographic who have been credited with driving luxury into 2023.
