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Manchester Evening News
Manchester Evening News
Entertainment
Ethan Davies

'Flagship' Sports Direct opens in Arndale today - with range of unusual features

Sports Direct op Arndale Amazon Group

A new five-floor Sports Direct opens in the Arndale today — and includes high street fashion brands, an e-sports centre and a bra-fitting studio.

The new premises, which is 50,000 sq ft big, is the company’s third UK ‘flagship store’, after openings in London and Birmingham. Dedicated areas have been set out for football, running — as well as specialist sports, plus menswear, womenswear, and kidswear.

It’s part of a push to make the firm ‘the number one sports retailer in Europe, the Middle East, and Africa’. That’s according to Chief Executive Michael Murray.

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