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The Hindu
The Hindu
National
The Hindu Bureau

Flags to fly high with Elgi’s technology

A core five member in-house team that worked for close to three years, experimenting technical concepts and spending nearly ₹ 2 crores, has delivered Project Tiranga at Coimbatore-based Elgi Equipments.

“This (project) is a national pride,” Jairam Varadaraj, Managing Director of Elgi, told presspersons here on Friday.

The genesis for the project was sighting of the massive national flag (60 ft by 90 ft) at Connaught Place in New Delhi drooping on a low-wind day. As an air compressor company that aspires to be among the global top three in another decade, Elgi called on its India-based employees to develop a technology that will enable the flag to fly high on any day, even at zero wind conditions.

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