When celebrity collabs hit the fitness world, they can easily drift into gimmick territory - being more about the visuals than actual performance.
So with the news this week that running shoe brand On is rolling out a limited editon capsule collection co-designed with FKA twigs, I couldn't help feeling a little sceptical. I’ve seen plenty of partnerships that have screamed style over substance, and I wasn’t sure which side this one would fall on. And I’ll be honest, I’m still not sure.
