Fiverr is undertaking the largest transformation in its 16-year history, eliminating approximately 250 positions across departments as it reshapes itself for the artificial intelligence era. The online marketplace described the workforce resizing as a deliberate "reset" designed to accelerate its transition to an AI-first business model and return to its entrepreneurial roots.
Founder and CEO Micha Kaufman told employees that the company needs to operate more like it did during its startup years. "Our infrastructure was built over the course of many years, and it is not about just adding more people to build on top of it; it is about simplifying it. This is a different skill and a different mindset. It requires going back to startup mode," he wrote in a company-wide letter.
