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Cathrine Jansson-Boyd, Professor of Consumer Psychology, Anglia Ruskin University

Five ways to enjoy fashion as a hobby without indulging in overconsumption

You can enjoy fashion without constantly buying new things. Anh V/Unsplash

Fashion lovers are generally associated with bursting wardrobes and chasing the latest trends. But that reputation is beginning to shift.

In the last few years, market surveys have found that around a third of shoppers are now buying second hand clothing. For gen Z, this figure increases to just under half. Giant hauls from fast fashion brands were once the trend – but an eye for vintage bargains and pre-worn fits is now more on point.

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