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The Conversation
The Conversation
Mark Maslin, Professor of Earth System Science, UCL

Five types of disinformation – and how to spot red flags that trigger climate inaction

AndriiKoval/Shutterstock

We’re living in an age of constant information: tweets, headlines, reels, reports. It’s everywhere, all the time. But here’s the challenge: not all of it is true. Some of it is intentionally misleading. A lot is AI-generated. From outright climate denial to more subtle greenwashing, disinformation is not just a digital nuisance – it’s a real threat.

Disinformation is false, fabricated or manipulated information that intends to deceive, while misinformation is false or misleading information shared without the intent to deceive.

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