86% of football goers have been let down by the quality of a pint served at a stadium, according to new findings from @FootyBevs, so they’ve teamed up with HEINEKEN UK to show supporters what a perfectly poured pint should look like – and how it should be poured.
Following the success of @FootyScran, which highlights the best and worst food served at football grounds, @FootyBevs launched last November. It has since garnered over 65,000 followers as footy fans congregate to share snaps of the best (and worst) pints they’ve been served at stadiums around the country, often generating thousands of comments. To show fans the sheer scale of what goes on behind the scenes at West Ham’s London Stadium, which typically serves 45,000 pints on matchday, HEINEKEN UK invited the @FootyBevs team along for an exclusive look.
Gary Smith, Draught Master at HEINEKEN UK said, “As a huge football fan and beer drinker, I know first-hand how important it is to be served a top-quality pint as part of the overall matchday experience. It’s easy to empathise when fans get frustrated after queuing at the bar to then get served a badly poured drink."
