When the action on the pitch comes to a close and footballers start hitting the beach, there's only one thing better than a big bit of transfer news to digest and that's a club record transfer fee.
Whether it's Ronaldo, Gareth Bale or Neymar, fans of the game will consume record transfers like silverware in its own right. They don't always work out of course, as the accountants of Barcelona will testify with Phillipe Coutinho.
When it comes to strikers, Liverpool have broken their own club record on several occasions in the past 30 years and could be about to repeat the feat with the expected acquisition of Darwin Nunez from Benfica for a total of around £85million, including add-ons. Proper add-odds, not the Bayern Munich Sadio Mane ones.