Damage to our skin from the sun is the number one cause of melanoma, the most serious type of skin cancer. Up to 9 in 10 cases can be prevented by being safe in the sun.
But recent research shows less than a quarter of UK men protect themselves in the sun. NIVEA Sun are working in partnership with Cancer Research UK to ask men ‘What will it take for you to be more sun safe?’.
They’ve teamed up with, skin cancer specialist, Dr Amit Roshan to debunk the common myths about sun safety.