There are currently 2.7 billion active accounts on WhatsApp, with over 100 million messages sent a day.
While the prevalence of personal communications via the platform is plain to see, WhatsApp for Business is a newer phenomenon, with increasing numbers of brands offering it as an option for customer service and support, as well as for the distribution of marketing messages. But understandably, it can take some getting used to for customers on the receiving end.
