The 2026 World Cup brought unparalleled attention to soccer in the United States and Canada, with over 50 million tuning in for the USMNT’s final match against Belgium in the round of 16 and 69% of Canadians tuning in at some point during the tournament.
If one thing became clear over the last month, it’s that North American sports fans are loving soccer more than ever, and there might just be an appetite to keep consuming the beautiful game rather than waiting for next summer’s women’s World Cup and the next men’s World Cup in 2030. Luckily, there are plenty of options, including Europe’s top leagues on TV and Major League Soccer at home.
