"If you don't have the right culture, in the difficult moments, the tree is going to shake, so my job is to convince everybody that this is how we are going to live - it has to be in these terms and in this way."
Mikel Arteta made sure the watching world knew he was not going to suffer fools gladly for as long as he was at the helm of Arsenal during his first ever press-conference as Gunners boss.
The Spaniard took his troops to Bournemouth for his first ever game in charge on Boxing day 2019 - just two players who lined up that day took to the field for Arteta's 99th league fixture against the same opponent on the south coast less than three years later.