Five million Australians are expected to get spooky for Halloween this week, according to research by the Australian Retailers Association (ARA).
In its first survey of Halloween intentions, the ARA found that the average amount spent on Halloween is $86 per person, equating to a $430 million boost for retailers.
Those in the 35- to 49-year-old age group are the most likely to celebrate Halloween, with one in five to hold or attend a party without children.