Beauty buffs will know the absolute horror you feel when your favourite makeup staple gets discontinued. I remember being utterly heartbroken when Seventeen cosmetics left Boots back in 2018.
And while this particular beauty brand might have had a resurgence, other brands and individual products are not so fortunate. With almost no warning, the product you’ve used daily for the last 10 years can be uprooted and sentenced to life in the beauty graveyard.
This leaves shoppers scrambling to stock up on the last of the reduced items, and then panicking when they’re running out, realising they need to find a new loyal concealer or mascara.
