Halloween is increasingly big business. Record-breaking spending of US$12.2bn is forecast in the US this year – but the holiday has become increasingly mainstream, and costly, elsewhere too.
Australians are forecast to spend a collective A$490m celebrating Halloween in 2023, up 14% on last year. In a survey conducted with Roy Morgan, the Australian Retailers Association found that people intended to spend about $93 a person; just under half of those surveyed planned to buy a costume. Meanwhile, Statistia tips UK spending will surpass £1bn for the first time this year.
