Melanoma skin cancer diagnoses across all age groups have reached a record high - with 17,500 people diagnosed each year in the UK.
Cancer Research UK pointed to a particular rise in cases among adults aged 55 and over. Case rates among this age group have risen by 195% since the 1990s.
The charity says the boom of cheap package holidays in the 1960s has been linked to the rise in this type of skin cancer among older adults. It added: "The rise in rates in over-55s is likely to be linked to trends to have tanned skin and the cheap package holiday boom dating from the 1960s before people became more aware of skin cancer."