Most of the time, EICMA is where motorcycle manufacturers show off their most captivating models of the year. While new paint and graphics can certainly ignite the passions of riders on their own (looking at you, Kawasaki 40th Anniversary Ninja liveries), at EICMA, the focus is most often on entirely new bikes.
2023, in many ways, felt like a return to form. During the pandemic years, things were necessarily muted (or even canceled), and 2022 was a year when the industry was still regaining its footing. Did it even make sense to go when manufacturers like BMW and KTM were finding plenty of purchase debuting their bikes before a world audience via online events?
