
Now that the dust has settled on new smartwatches being released, we've been wondering what the next wave will look like. Fitbit hasn't updated its Sense or Versa wearables in over a year, so it won't come as much of a surprise if those are on the horizon for 2024. However, I think it's time for Google and Fitbit to go back to the drawing board, at least in regards to a potential Fitbit Versa 5 release.
Recently, Fitbit quietly stopped selling its products in almost 30 different countries in an effort to align its "hardware portfolio to map closer to Pixel's regional availability." I agree with my colleague's sentiment that this "makes sense," but I think Google and Fitbit should go even further.