Apple Watch finally gets a genius new competitor

Many of us who look after our health and fitness probably wear a fitness tracking device.

Whether we prefer to wear it during a workout only or at all times of the day, these handy devices have become central to many of our personal data gathering initiatives, and for good reason.

Many of these devices are worn as watches or rings. They're simple enough to pass for everyday accessories but are far more capable.

Apple's (AAPL) Watch is the most popular on the market, partly because it integrates so seamlessly with its iOS system and allows users to text, email, take and make phone calls, and track their fitness on one watch interface.

Its most recent model, the Ultra 2, boasts an impressive list of features and capabilities, including:

Precise altitude and depth measurements
Water resistance up to 100 meters
Precise GPS tracking capabilities
Titanium case
Biggest and brightest Apple Watch display
Longer battery life (up to 36 hours with regular use)
Sleep estimates and measurements
Heart rate
Medication reminders
Mindfulness reminders
Cycle tracking
Step count
Calories burned
Email, iMessage, and phone call capabilities

And all that convenience packed into one device is popular. Apple has sold over 229 million watches since mid-2023. It's one of the most popular wearable devices since it seamlessly tracks fitness, scheduling, and networking all in one device for a starting price of $799 for Ultra 2.

The Apple Watch is displayed at an Apple Store in Corte Madera, Calif.
Justin Sullivan/Getty Images

Apple Watch has plenty of competitors

And while its Watch is wildly popular, it's certainly not the only fitness tracker on the market.

Other popular devices include the Oura Ring, a ring which uses red and green LED light sensors to pick up measurements through a wearer's skin, including:

Heart rate variation (HRV)
Respiratory rate
Blood oxygen levels
Sleep quality
Body temperature
Recovery and stress
Activity

Garmin also offers several capable and impressive watch models, and WHOOP offers a wearable wrist band – no screen included, though.

Fitbit releases new wearable

Most of these devices have one thing in common, though. They're squarely aimed at mature teens and adults.

An all new Fitbit wearable watch, however, promises to change that.

More Retail:

The connected device company released the Fitbit Ace LTE in late May, a watch which features a square screen design and retails for $229.95.

The FitBit Ace LTE also includes some fun and pragmatic features, including:

Durable, plastic materials
Physical activity recognition, including play time
Interactive 3D games on screen that encourages more movement
GPS tracking for parents
Customizable characters called Eejies
Closable "Noodle" loop to encourage daily activity goals
Compatible with Fitbit Ace App, which allows parents or guardians to call, send and receive text and voice messages
Water resistant up to 50 meters

Fitbit says in a couple of months it will also be adding a tap to pay feature for kids who want to purchase things with "pocket money," on the go.

Introducing the Fitbit Ace LTE, the first @Fitbit kids smartwatch that lets them call, chat and play — available June 5. Parents, learn more about our latest device ↓ https://t.co/PvMGPADyAT
— Google (@Google) May 29, 2024

Fitbit, which is owned by Alphabet's (GOOG) Google, also insists the device is safe for kids and parents.

"We worked with leading, independent experts in child psychology, public health, privacy and digital wellbeing to design Fitbit Ace LTE to be fun, safe and helpful," Google writes of the product launch. "It’s built with privacy in mind, front and center. For example, only parents are ever shown a child’s location or activity data in their app, location data is deleted after 24 hours and activity data is deleted after a maximum of 35 days. There are no ads or third-party apps, and only contacts added by a parent can call or message the device."

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