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Tom’s Guide
Tom’s Guide
Technology
Dan Bracaglia

Fitbit is exiting the cheap smartwatch race — and this brand could replace it

Close-up of the Armitron Matrix in a user's hand with several out of focus Fitbits on the table in the distance.

It pains me to say it, but Google is killing off the Fitbit brand. With the Versa and Sense smartwatch lines winding down and the future of the Inspire and Charge lines uncertain, there’s now a huge opportunity for another company to swoop on in and dominate the affordable smartwatch market. The question is, who will it be?

One obvious answer is Amazfit, which already offers a wide selection of wallet-friendly smartwatches, including the $89 Amazfit Bip 5, and affordable fitness trackers, like the Amazfit Band 7 — which happens to be the best fitness tracker under $50. Heck, Amazfit even has a decent-quality and subscription-free smart ring on offer for $199.

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