
An image of an endcap at a New England liquor store unexpectedly caught my attention on Monday as I scrolled through Twitter. The display was packed with bottles of clear spirits decked out in distinctive blue, red and yellow packaging — a variation of the same thing I see every time I open my spice cabinet.
I immediately turned to Google to find out if Old Bay Vodka was A) a real product or B) a really convincing Photoshop job. Sure enough, McCormick, the company behind the iconic spice blend, had released what it describes as a "crisp, refreshing, smooth vodka with fresh celery and herbal notes followed by sweet spice and mild heat (red pepper) notes."