As I tried to look out from my windowless seat somewhere over Iceland, the weight of Norton’s new Atlas Apex hit me: This is the bike to make or break the company’s return.
If we’ve learned anything over the past few years, it’s that the motorcycle brands growing year over year are the ones dominating entry-level segments, like Kawasaki with its Ninja 500. Although the Atlas Apex, which is a step up in terms of features compared to the standard Atlas, isn’t an entry-level bike per se, it’s not far off.
